Increased engagement by 98% and session duration by 56%
Type
Training & Coaching Platform
Services
UX/UI Design and User Research
Year
2024-2025
Role
Lead UX/UI Designer
The project
Pod1um is a training and coaching platform that began as an MVP, validated through structured user research and feedback loops. It quickly gained traction, attracting major sports organizations like NFL, NBA, Manchester City, New Zealand All Blacks, Manchester United and PGA Tour.
This rapid adoption highlighted the need for enhanced usability, refined features and a robust design system.
Challenge
As the platform scaled, its user base diversified, requiring a more intuitive, modern and engaging experience. The CEO, a professional football coach, initially attempted to address UI design needs independently, but soon recognized the need for an experienced designer to lead a comprehensive redesign.
The challenge was to modernize the platform to meet the evolving demands of elite teams, players and coaches while ensuring a seamless user experience.
Before and after
Process
Adopting Lean UX and Agile methodologies, the project followed a user-centered and iterative approach:
Rapid Research & Alignment: Continuously gathered feedback from users and stakeholders to inform design decisions.
Iterative Prototyping & Testing: Developed and refined wireframes and high-fidelity prototypes through sucessive iterations.
Sprint-Based Execution: Delivered 1-2 tasks per two-week sprint, ensuring close collaboration with developers and allowing for necessary refinements.
Material Design 3 Integration: Implemented a scalable and modern design system to enhance UI consistency and efficiency.
Close Collaboration with Developers: Maintained a design lead of 2-4 weeks ahead of development to ensure well-structured sprints and mitigate potential challenges.
Solution
The redesign transformed Pod1um from an MVP into a polished, high-performance platform:
Complete UI Overhaul: Applied Material Design 3 principles to enhance usability and aesthetics.
Refined navigation and interaction flow: Simplified user journeys to make the platform more intuitive.
Enhanced performance tracking features: Developed tools tailored for elite teams and coaches to monitor and improve performance.
Continuous user testing and iteration: Ensured the platform evolved based on real user needs and feedback.
Outcome
98% increase in engagement
improved usability led to higher user interaction
keeping users active and immersed in the platform.
Higher adoption rates
A more intuitive experience attracted a broader user base
Secured more investments
allowing continuous feature development and expansion.
Within a year, Pod1um evolved into a market-leading solution, exceeding expectations and solidifying its position as an essential tool for top-tier athletes and coaches worldwide.